The 80:20 Pathway
Putting communities at the heart of innovation.
The 80:20 Pathway supports innovative and technology-driven organisations, projects, and individuals around the world to build critical understanding of the communities they engage with.
We offer communication training and consultancy services to help you work better, more effectively and empathically with your communities. Our approach ensures you consider their needs, cultures, and communities before, during and after processes.
We work closely both with those with projects in the UK and in Low- and Middle-Income Countries, offering in-person and remote solutions tailored to you and your stakeholder needs.
Background
Scientific innovations can transform lives, yet many promising technologies fail to reach their potential due to disconnects between developers and communities.
When innovations are introduced without understanding local needs, everyone loses. Valuable solutions remain underused while developers miss crucial real-world feedback. Additionally, funders struggle to measure success due to low adoption rates, unclear impact data, and unreliable success metrics, making it harder to justify investments and drive meaningful change.
Without proper engagement throughout implementation, even breakthrough innovations struggle to deliver their intended benefits.
We believe in a better approach: placing communities at the centre of the innovation process. By creating genuine dialogue between innovators and communities, we ensure scientific advances effectively serve those they're designed to help.
Solution
Our product encompasses:
- One-to-one, group or webinar training solutions, online or in-person.
- Bespoke training delivery on how to include community needs, cultures, and understanding throughout your processes.
- A library of easy-to-use eLearning training packages with downloadable workbooks .
Benefits
For inventors:
- High awareness and training of your staff before they enter the field.
- Tailored solutions that match your technology and target community for improved understanding, implementation and adoption of products.
- Impact and sustainability assessment of the innovation (for use with funders and stakeholders).
- Market awareness and feedback from new and hard-to-reach markets.
For communities:
- Access to innovations that look to enhance better quality of life, sustainability, social cohesion, community building, participatory and new entrepreneurial activities.
- Communication tools that lead to increased agency, informed decision making, and increased engagement with scientific innovations.