Yuhan Jiang
BA (Hons.), MSc
Management School
Doctoral Researcher (Marketing and Creative & Cultural Industries)
Full contact details
Management School
Sheffield º£½ÇÉçÇø Management School
Conduit Road
Sheffield
S10 1FL
- Profile
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Thesis title
Yuhan's thesis title is: Can sustainable philosophy make Airbnb stand out: Perspectives from Airbnb guests
About the researcher
Yuhan is a PhD student/doctoral researcher in the research group of Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT) at Sheffield º£½ÇÉçÇø Management School. She began researching in October 2022 and her research concentrates on marketing and emerging digital technologies.
- Qualifications
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- BA Business Administration (International Accounting), China
- MSc Economics, º£½ÇÉçÇø of Edinburgh
- Research interests
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Yuhan is an interdisciplinary researcher, whose interests relate to marketing and emerging digital technologies. She is particularly interested in sharing economy, generative AI and blockchain technology.
- Teaching activities
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- MGT6180 Contemporary Marketing Practice
- MGT3006 Digital Marketing
- MGT233 Essentials of Marketing
- MGT6250 Marketing Research
- Professional activities and memberships
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Yuhan holds Association of Chartered Certified Accountants (ACCA) membership.
- Supervisors
Links