@article{article, title = {{IMC, social media and UK fashion micro-organisations}}, url = {{http://eprints.whiterose.ac.uk/95481/ }}, year = {{2017}}, month = {{4}}, author = {{Henninger CE and Alevizou PJ and Oates CJ}}, doi = {{10.1108/EJM-08-2015-0599}}, volume = {{51}}, journal = {{European Journal of Marketing}}, issue = {{3}}, pages = {{668-691}}, note = {{Accessed on 2025/03/13}}}