TY - JOUR T1 - Explaining the do-it-yourself (DIY) retail market in a developing country: Preliminary lessons from India JO - International Review of Retail, Distribution and Consumer Research PY - 2010/01/01 AU - Gurtoo A AU - Sarup V AU - Williams CC ED - DO - DOI: 10.1080/09593969.2010.491210 VL - 20 IS - 3 SP - 335 EP - 351 Y2 - 2025/03/13 ER -