@inbook{inbook, title = {{Performance Trade-offs: Success, Revenue and Profitability}}, publisher = {{Edward Elgar Publishing}}, url = {{}}, year = {{2011}}, month = {{1}}, author = {{Wheeler C and Jones MV and Vlachos G and Dimitratos P}}, doi = {{10.4337/9781849808200.00020}}, note = {{Accessed on 2025/03/13}}}