@inproceedings{inproceedings, title = {{But who is looking? Decoding on-pack sustainability claims in Greece, UK, France and Sweden}}, url = {{}}, year = {{-0001}}, month = {{11}}, author = {{Alevizou PJA and Oates CJ and McDonald S and Henninger CE}}, journal = {{Proceedings of the Academy of Marketing 50th Annual Conference}}, note = {{Accessed on 2025/03/13}}}