TY - CONF T1 - But who is looking? Decoding on-pack sustainability claims in Greece, UK, France and Sweden JO - Proceedings of the Academy of Marketing 50th Annual Conference PY - -0001/11/30 AU - Alevizou PJA AU - Oates CJ AU - McDonald S AU - Henninger CE ED - Y2 - 2025/03/13 ER -