@inproceedings{inproceedings, title = {{Measuring the Impact of Pakistani Culture and Religion on Consumer Perception of Celebrity Endorsement: a Comparative Study}}, url = {{}}, year = {{2018}}, month = {{7}}, author = {{Shah Z and Monkhouse LL and Kociatkiewicz J}}, journal = {{Academy of marketing conference 2018 proceedings}}, note = {{Accessed on 2025/03/13}}}