@article{article, title = {{How do firms develop and financially benefit from green product innovation in a developing country? Roles of innovation orientation and green marketing innovation}}, publisher = {{Wiley}}, url = {{https://onlinelibrary.wiley.com/doi/10.1002/bse.3864 }}, year = {{2024}}, month = {{7}}, author = {{Appiah LO and Essuman D}}, doi = {{10.1002/bse.3864}}, journal = {{Business Strategy and the Environment}}, note = {{Accessed on 2025/03/13}}}